Privacy Policy

1. Who We Are and General Provisions

This Privacy Policy describes how ALEX & MIA ("we", "us", "the Company") collects, uses and protects your personal data.

Data controller: ALEX & MIA, based in Guangzhou, China. Email: global@alexmiabag.com.

We process data in accordance with the GDPR (Regulation (EU) 2016/679) and other applicable data protection laws.

2. Data We Collect

• your name and company / store name;
• phone number and email address;
• city and delivery address;
• order data (styles, quantities, amounts);
• communications by messaging apps, phone and email;
• technical data (IP address, cookies, pages viewed).

3. Purposes and Legal Basis for Processing

• receiving and fulfilling wholesale orders and shipping — performance of a contract (Art. 6(1)(b) GDPR);
• delivery via postal / courier services or another agreed method;
• customer support and responding to enquiries — legitimate interest (Art. 6(1)(f) GDPR);
• informing you about new styles — with your consent (Art. 6(1)(a) GDPR);
• complying with legal obligations (Art. 6(1)(c) GDPR).

4. Sharing Data with Third Parties

We share data only to the extent necessary to fulfil your order:

• delivery carriers and freight forwarders;
• payment service providers;
• the Shopify platform (website hosting);
• messaging and communication services.

We do not sell your personal data to third parties.

5. Data Retention

Data is kept for the period necessary to fulfil your order and for the periods required by applicable law (accounting and tax records).

6. International Data Transfers

Some services (including Shopify) may be located outside your country / the EEA. Such transfers are made with appropriate safeguards, including standard contractual clauses.

7. Cookies

The website uses strictly necessary cookies to operate, and analytics cookies only with your consent. You can manage cookies in your browser settings.

8. Your Rights

You have the right:

• to access your personal data;
• to correct inaccurate data;
• to request erasure ("right to be forgotten");
• to restrict processing;
• to data portability;
• to object to processing;
• to withdraw consent at any time;
• to lodge a complaint with a supervisory authority.

To exercise your rights, email us: global@alexmiabag.com.

9. Changes to This Policy

We may update this policy. The current version is always available on this page.